What Is Brand Asset Management? 7 Top Examples & Asset Types

Implementing a BAM strategy raises brand awareness, leading to increased consumer recognition and loyalty. Effective BAM practices protect your intellectual property from unauthorized use or misrepresentation, safeguarding your brand elements. This way, if a competitor does decide to flatter you, you can take legal action and preserve your brand image. The cost of a BAM system varies depending on the features and scale, typically ranging from hundreds to thousands of dollars per month. Pricing is often based on the number of users, storage space, and advanced capabilities.

How To Do A Logo Redesign For Your Company (best Practices, Trends & Templates)

If you’re moving from another DAM system, our team can help you migrate everything over to Dash. Don’t just believe what others say about these tools; try things out for yourself. Dash offers a 14-day free trial that gives you access to all of our features. You can experience our tool firsthand to know if it’s the right fit for your ecommerce business.

Best Brand Asset Management Software Options

Your employees are your brand’s ambassadors, so it’s crucial to equip them with the knowledge, tools and resources they need to effectively represent and manage your brand. Also, regardless of how you choose to update your assets, ensure they align with your authentic brand voice and core values. Always ensure your rebranding efforts are backed by extensive market research, testing and refining to increase your chances of success. Whatever it is, you need to ensure your assets are all up-to-date, properly organized into folders and tagged in your BAM software.

• Brand guidelines should provide guidance and best practices on how and when to use your various brand assets.
• Show them how to use the BAM software and emphasize the importance of staying consistent.
• Research shows that employees spend around 4.2 hours per day searching for relevant information, which equates to over half of an average work day.
• Join thousands of agencies and professionals using Brandy to centralize, showcase, and share brand assets.

Without brand asset management, creative teams struggle with duplicate files, designers may recreate existing assets, and campaigns sometimes get launched with outdated logos or off-brand visuals. A digital asset management (DAM) platform is typically used for BAM, allowing businesses to store, organize, and distribute their brand assets. Many systems also include collaboration and workflow tools to streamline processes across teams. Brand managers, marketing teams, designers, and other key stakeholders involved in creating or managing a company’s brand assets rely on BAM. It ensures everyone has access to the latest versions of approved materials for consistent branding.

Conduct a gap analysis to determine if there are any asset types you’re missing, then get to work on building and adding them to your platform. Naturally, you’re confused at the sight of this off-brand logo, and even skeptical that the promotion is fake. For example, you want to create a promotional brochure for an upcoming event and publish it on the company’s blog. You can also see who is sharing files, when they were shared and monitor other share link activities, including their Murafa Digital frequency. During meetings, they are gifted at taking our sometimes awkwardly worded questions and weaving together answers that are easy to understand.